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  • Writer's pictureannette steiner

vision + values = VOICE – What's your voice, SPEAK UP!


Every brand needs to find their true voice, their real identity. You can’t be everything to everyone so stop trying. Your mission and vision statement should hold the key to your real identity and the building blocks to everything your company creates, says, and does.


A mission statement defines your reason for existing. It embodies the philosophies, goals, ambitions, and social values of your organization.

A mission Statement answers three key questions:

WHAT you do.

WHO you do it for.

HOW you do it.


A vision statement is inspirational, think of a desired future state of being, what is your hope for your long-term achievements?

A Vision statement should be:

SHORT

SIMPLE

SPECIFIC to your business

and leave nothing open to interpretation


A few great samples of successful Mission + Vision Statements.


APPLE

Mission – Bringing the best user experience to its customers through innovative hardware, software and services.

Vision – We believe that we are on the face of the earth to make great products, and that’s not changing.


TESLA

Mission – To accelerate the world’s transition to sustainable energy.

Vision – To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.


LINKEDIN

Mission – To connect the world’s professionals to make them more productive and successful.

Vision – to create economic opportunity for every member of the global workforce.


What’s your voice? SPEAK UP.

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