annette steiner
Hashtag: finding the right # for your brand
A hashtag the metadata tag prefaced by the hash (or pound) sign, #. Hashtags alive and well in microblogging, photo-sharing on TikTok,...
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annette steiner
Jun 12, 20221 min
BE authentic
In a world overflowing with social media and digital growth what will make your brand stand out? Will you join in on the newest TikTok...
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annette steiner
May 31, 20224 min
Logos, Pixels and Vectors ... Oh My!
One of the biggest issues I see is a client who doesn’t have their vector logo. When asked for their logo they give a jpg or png that has...
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annette steiner
May 23, 20222 min
Branding with color, why it isn’t a black and white decision.
Choosing the right colors for your brand image is a matter of psychology. Have you ever wondered why most fast food uses reds and yellows...
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annette steiner
May 20, 20222 min
Socially Relevant Branding
So you want to get social with your brand? First make sure you are using the platform to your brand’s advantage. Lots of companies do not...
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annette steiner
May 19, 20221 min
Branding for Tangible ROI
Two coffee cups walk into a bar … One cup gets star treatment. Joe, great to see you again! What can I get for YOU today? The other...
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annette steiner
May 18, 20221 min
vision + values = VOICE – What's your voice, SPEAK UP!
Every brand needs to find their true voice, their real identity. You can’t be everything to everyone so stop trying. Your mission and...
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annette steiner
May 17, 20221 min
Branding: the why, how and what that makes it all work
Defined your brand is that gut feeling, that reaction someone has when your business' name is mentioned. It is the WHY you went into...
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